Located in south-west India, the state of Kerala is a well-known tourist destination of the country, attracting plenty of travelers from different parts of the world every year. The vast natural beauty of this region has been recognized by National Geographic Traveler, a popular travel magazine. One can experience several cultures and traditions when touring this state, while hospitality of locals is heart-warming. This amazingly beautiful region was unknown to travelers for a very long time until tourism began to flourish gradually over the past few years. Today a major chunk of state revenues come from this industry and the government has been making tremendous efforts to take this region's travel and tourism to its next level. Major marketing strategies have been developed by Kerala Tourism Development Corporation to attract tourists worldwide.